WielerPassie Festival

Start project:
Strategy / Design / Content

At the end of the cycling season a festival for Dutch and Belgian cycling-enthusiasts will take place in Autotron Rosmalen, over the weekend of 28 – 29 October, where professional, recreational and hobby cycling come together to see, do and experience. There’s the opportunity for visitors to get hands on with the latest materials, head out for a ride with others, take a look at the pro teams, and support the cyclo crossers at the Grand Prix of Brabant – just a sampling of all the events and activities on offer for visitors this weekend.

Postman was tasked with initially running an IPOST Scan to devise a communications strategy for the event. Off the back of this, designing the event branding followed, together with content services which included direct mailing to the event’s growing database and the official event brochure.