Start project:
Content, PR

Club 48 (an association of former Dutch professional cyclists) organizes the annual Dutch National Cyclist of the Year gala, which is an award ceremony held in ‘s Hertogenbosch, the Netherlands. Awards are presented in several categories, such as male rider of the year, female rider of the year and best talent.

Postman developed the press department from strategy to execution. We are responsible for inviting and guiding the media and providing them with relevant content. In addition, Postman is managing the social media and developed the website of Club 48.

“Postman took on the responsibility for our press relations last year, to the great satisfaction of Club 48. This positive experience resulted in the expansion of our partnership, from press relations to creating a new website and coordination of the press at the event itself. Postman’s flexibility, empathy and accuracy will contribute to a strong long-term relationship. We can definitely say that there is a connection between the two parties.” – Gerry van Gerwen