Strategy, Content, PR
Velusso is a luxury cycling travel company offering riders an experience like no other. Accommodating small groups of riders in one of two luxury 5* villas in Mallorca from which training riders will be led by a professional rider, with the groups supported by mechanic, soigneur, and returning to Michelin starred food.
Our brief with Velusso was to explore advertising opportunities, looking for the best publication to suit their target customer. Following this we designed the advert and secured the advertising space within the chosen publication. We then launched the brand via a targeted press release to the cycling industry, as well as starting conversations with other London-focused publications look for possible wider-reaching coverage opportunities.
Alongside, we are helping Velusso to develop their events with links to professional riders and other aspects to bolster their events using our extensive contact base in the industry.