Tinkoff belongs to the elite of the WorldTour.
The team is owned by Oleg Tinkov and sponsored by Tinkoff Bank. Tinkoff is among the most prominent and groundbreaking teams in the sport. We are proud to be a part of the world’s finest and toughest sport, and we believe that great achievements come from strong individual performances and excellent teamwork.
We were tasked with delivering all of WorldTour team Tinkoff Pro Cycling’s digital content, as well as assisting in strategy development for the team’s communications. Working seven days a week, covering time zones across all continents on the globe, we embedded ourselves in the team to be able to deliver accurate and on the moment news.
We covered creative website content – from race reports to insight into the team to rider interviews, social media content as well as press content.