Strategy, Content, Branding, Press Relations, Events
Ride with the Pros is an unique cycling event, organized by the VVBW, Jaarbeurs and the cycling teams of Team Giant-Alpecin, Team LottoNL-Jumbo and Team Roompot Oranje Peloton. It gives cycling fans the opportunity to live like a pro for one day.
“Live like a pro for one day” is the identity we created for this event. From this idea we created all the branding (design, website, etc.) and the social content before, during and after the event. We wanted to give cycling fans the feeling that this is a once-in-a-lifetime opportunity.