Strategy / Content
Their mission is simple – to be the brand of choice when it comes to bike travel and protection. Their passion is ensuring safe, stylish and stress-free travel for cyclists. They understand that their customers lead active and adventurous lifestyles. From seasoned pros and weekend warriors, to road cyclists, MTB riders and triathletes, their customers have diverse needs and they cater for them all.
The Brand – Scicon
Scicon Bags is the global leader in bike bags and cases. Part of the ASG International group of brands, Scicon partners many of the world’s top professional cycling teams, as well as international triathletes across the globe.
Postman was approached to bolster the digital communications team at Scicon from November 2016, with a view to add more strategy and planning to the brands communications across its news site, as well as its various social media channels. The end goals are to drive more traffic to the Scicon website, and to build on the following across Facebook, Twitter and Instagram, through interesting and engaging content.