Hutchinson Tires

Start project:
PR / Content

Hutchinson tires belongs 100% to the Hutchinson group, the no1 producer of elastomers in the world. Hutchinson tires is one of the oldest divisions and  pioneer in Tubeless technology since 1999. The biggest names in the world of cycling bore the brand to the highest peaks, claiming victories in the most famous races throughout history, including several Tour de France titles, as well as world championships and Olympic gold.

Postman was approached to develop visibility in the Netherlands and Belgium by keeping the media up to date on all aspects of the brand, as well as developing an overall brand communications strategy. Postman will start working with Hutchinson from January 2017 by composing an strategic communication plan using the tried and tested IPOST scan.