BEAT is the first international cycling club in the world to build a professional cycling team. With them, you as a cyclist or cycling fan can experience the sport at the highest level.
Their ambition is to debut in the professional cycling peloton in 2018. They will do this as a club that you can be part of: BEAT Cycling Club. Together we will work toward our first participation in the Tour de France.
Postman was brought in by BEAT to develop content for the whole concept, which included both website content and social media content.