Strategy, Content, PR
Bart’s Bar is a healthy nutrition bar made by Olympic speed-skating champion Bart Veldkamp. The unique selling point of this nutrition bar is that it will be the healthiest bar on the market, without compromising on quality or taste.
To produce Bart’s Bar, a crowdfunding campaign was launched. We created a promotional campaign focused on unhealthy products consumed between meals (anti snaai in Dutch). We presented Bart’s Bar as the solution to this problem. This way, we created a lot of buzz around the new product and also gained a lot of media attention.