Press Release: Hutchinson Signs Agreement with Bicycle Manufacturer Orbea

Hutchinson has signed a collaboration agreement with Orbea to supply the bike brand with its Fusion 5 Tubeless Ready 11STORM tire model, which will feature…

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Postman on Press Office Duty at the Tour d’Azerbaidjan

The Tour d’Azerbaidjan is becoming a recurring date in our diary now, with the organisation working with us year-on-year to organise the race’s Press Office on-site,…

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Postman Runs Successful PR Campaign for Herne Hill Velodrome Pavilion Opening

Postman Sports Communications has recently been busy at work running a press campaign for the Grand Opening of the new Exodus Travels pavilion at the…

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Postman to run Press Office at Tour de Azerbaidjan again in 2017

Postman Sports Communications has once again been commissioned to run the Press Office at the Tour d’Azerbaidjan as the race heads into it’s sixth edition…

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Ellen Brunninkhuis joins the Postman PR team

Following the appointment of Postman Sports Communications as the PR agency for Hutchinson Tires in the Benelux region, Postman is pleased to announce a new…

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Team Stölting Service Group Testimonial – Christian Große Kreul

Following the closure of Team Stölting Service Group, we spoke with Christian Große Kreul, team CEO, to talk about working with Postman.

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Postman partners with international tire manufacturer Hutchinson

Postman Sports Communications to provide PR & Communications in Benelux

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A year on Twitter – What has the world been talking about?

With just weeks left of 2016, we can certainly look back and say that it has been a busy year for global events, both at…

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Postman to provide digital content services to leading bike travel bag and case producer, Scicon

From this November, Postman has started working with international bike travel bag and case producer, Scicon, to help drive forward the brand’s digital communications internationally….

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A year with Tinkoff, Postman’s activity round-up

Our first and last season working with the now folded Tinkoff team has come to an end, but what a season it was! With 34…

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Annemieke’s top five reasons to visit New York as a sports fan

I am a sporty type: I love to practise sport myself, visit different sports events and I work in the centre of sport. Every time…

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Wrapping up a successful delivery for Evergreen Endurance Triathlon

We recently completed our first period of work with the, what can only be described as truly epic, international triathlon, Evergreen Endurance. Set over a…

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New office at National Sports Centre Papendal

As of today, Postman’s Dutch office is located in Arnhem, at the National Sports Centre Papendal. The name speaks for itself, it is a location…

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Introducing Annemieke

We are pleased to announce the addition of a new team member. We welcome Annemieke Sirks into the Postman team. Annemieke will be the Executive…

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Dutch Cycling Awards

We are proud to announce that for the third year running, Postman will be working with the “Dutch Cycling Awards”, the most exclusive cycling event…

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How to determine your communications budget

Four methods to arrange your budget for (sport) communications More than a hundred years ago, John Wanamaker, a pioneer in marketing said: “Half the money…

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A #rio2016 Twitter recap

A look inside the Twitter activity during the Olympic Games How many tweets were sent during the biggest sporting event on the planet? What was…

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Rio 2016: Big Olympic stars you didn’t know about

The countdown has well and truly begun! With less than a month until the 2016 Olympic Games kick off we are already speculating who will…

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Mail campaigns – Old hat? We think not!

Six basic pointers to get it right In the ever changing and fast evolving world of digital communications, platforms can come and go quicker than…

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Crisis communications in sport

Three rules to handle crisis situations in sport Sport publicity is much less controllable than paid advertising or sales campaigns. It occurs through media coverage,…

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One-year anniversary

Geert Broekhuizen Today is officially Postman’s one-year anniversary. Anniversaries are a great moment to look back and reflect on accomplishments, and to share a bit of…

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What makes a good sports event a great event?

The line between a sports event being a good one and a great one is often quite slight, but when the event is linked to…

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Video content in sports 2.0

Content with the most engagement, views and attention? Yes, that’s video content. With the possibility to post the most beautiful videos in HD on all…

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Benefits of analysing social data

Social data insights to improve and plan future strategies Social media has been a great tool for businesses to reach fans and customers. It has…

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Zaes Sports Clothing

Our newest client is ZAES Sportswear, a Dutch brand for custom made team clothing. With creative content on social media we will activate their sponsorships….

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Team Stölting Service Group

At Postman, we’ve been working on something for quite some time now, and we can’t keep it to ourselves any longer… Presenting to you: Team…

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Postman opens new office in London

After a successful launch last year in the Netherlands and Belgium, Postman extends its fresh approach and reach into the United Kingdom. Tom Copeland, who…

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Defining goals and achieving targets

A phrase often parried around in early January is New Year’s resolution – every person’s idea to change an aspect of their life for the…

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2015’s social media

The end of December is traditionally the time to reflect back on what you did during the year. For us, 2015 was a very special…

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Social media from a sports fan’s perspective

In the old days, keeping up-to-date with sports teams and popular athletes involved subscriptions to magazines and occasional sports programs on television. Social media have…

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Visual identity Team Stressless

Basic idea: Team Stressless is an international speed skating team with the mission to advance the sport of speed skating. The team management came to us to…

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The secret behind successful sports organizations

What is the definition of success for sports organizations? Is it the amount of wins during a season? Medals? Records? Or is the amount of…

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Postman delivered a video for We Own Yellow

Watch the video we delivered for Take the stage​ to promote the We Own Yellow festival. Marianne Vos​: “We want to make the festival on…

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The Final behind the NBA Finals

The Cleveland Cavaliers and the Golden State Warriors are currently tied 2–2 in the NBA Finals. But what’s the score for their social media activities?…

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New website Cycling Administration System

Postman developed the website of the Cycling Administration System, an online system that enables cycling teams to manage their logistics, administration and communication easily and…

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New sports communication agency: Postman

Paceline Sports Services has launched a new sports communication agency named Postman. “Postman is about delivering interaction through strategic communication”, says founder Geert Broekhuizen. “And…

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Working at Tour d’Azerbaidjan

Since 2012 we develop the press strategy for the Tour d’Azerbaidjan, the first multistage cycling race ever held in Azerbaijan. Also this year we served as international press…

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Working at Tour d’Azerbaidjan

Since 2012 we develop the press strategy for the Tour d’Azerbaidjan, the first multistage cycling race ever held in Azerbaijan. Also this year we served as international press…

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Bart Veldkamp about sports communications

We interviewed Team Stressless manager Bart Veldkamp about his thoughts on sports communications. “Every sports organizations should do something with quality content.”

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Postman starts working for Ride with the Pro’s event

Postman will create all the communications for the Ride with the Pros event. At this event, cycling fans can ride with their favorite pros from…

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Four examples of ‘close up’ content in sports

Sport is one of the most broadcasted and communicated subjects in the world. But with the constant changing media landscape, it’s more challenging then ever…

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