Postman partners with international tire manufacturer Hutchinson

Postman Sports Communications to provide PR & Communications in Benelux

Postman Sports Communications is pleased to announce that it has partnered with renowned international cycling brand, Hutchinson Tires to provide PR and content services to the Benelux region.

For 160 years, Hutchinson Tires has been designing and manufacturing high-performance products, helping propel riders to wins across World Championships, both on and off road, as well as Tour de France stage and GC successes and even Olympic gold. Postman is now working with Hutchinson Tires to develop the brand’s overall communications strategy, using the IPOST method, before delivering engaging content for both the press and the public via the brand’s website.

Speaking of the new partnership, Postman Co-Director Geert Broekhuizen said: “Working with such an historic and international brand such as Hutchinson is another step forward in our young but ambitious journey as a sports communications agency.

“We’re looking forward to really getting involved with the company and developing its strategy, as well as creating new and exciting PR opportunities to take the brand to the next level.”

The partnership got underway this January, with the first press appointment being the Belgian trade show, Velofollies.

For more information about Hutchinson, or for any enquiries about working with Postman, please get in touch via