Instagram remains one of the fastest growing social media platforms, with 700m users surpassed in April 2017, and still rising. With seamless integration with Facebook advertising, as well as its own targeted advertising system Instagram has fast become one of the handiest tools for brands to advertise and get their voices (and pictures) heard. But there are still many angles to Instagram which may not be well known to many. We take a look at a few.
Did you know that by using the wrong hashtags – those chosen by Instagram as inappropriate – can lead to you being hidden from others’ feeds? This is called ShadowBanning and it’s very real.
There’s a growing list of banned hashtags, the vast majority of which are profanities or rude comments that should be hidden, but there are others that may be much else obvious and catch out more than a few users.
So in your upcoming posts, best avoid the use of #master, #happythanksgiving, #twerking to name just a few … and not in any specific order. You can download the full list from blogger HerPaperRoute here.
Seven out of 10 Hashtags are Branded
Hashtag use comes hand-in-hand with social media posting, and mostly so with Instagram, with brands associating themselves to a variey of niche or mainstream hashtags to best suit their campaigns. They’re used to help content discovery as well as optimization and tailoring the post to an audience. But did you know that as much as 70% of the hashtags used on Insta are #branded?
Instagram posts with at least one hashtag have 12.6% more engagement than those without – as found by Simply Measured’s Instagram study back in 2014.
A Huge Percentage of Instagram Posts Don’t Get Seen
With the vast amount of posts going out on Instagram every minute – over 95million per day to be more precise – it’s understandable that there’s a saturation of content and as a result many posts don’t get seen. But to think that this number is as high as 70% (via The Independent) is something to consider when tailoring content and making it as visibly attractive as possible.
There are ways to counter this lack of visibility that comes as a result of how Instagram’s algorithm works in choosing whose posts to be shown first, the easiest of which is to increase your engagement on the platform. The more you give, the more you’ll get back. Engage with posts, use Instagram Stores, add locations to your pictures, and get more involved in the Instagram community and it will pay off.
Posting Videos at 9pm Gets 1/3rd More Interactions
It’s common sense that posting to Instagram at times when people are available to spend time scanning what’s been going on will be more visible. However, it takes a little more research or trial and error to work out when’s best to post for your account or brand.
Fortunately, for those who are after a quick fix to this, CoSchedule has pulled together research to find the best times to post for optimal results.
They found that the best time in general to post was between 8am – 9am, and that you should avoid posting between 3-4pm in the afternoon. For videos, 9pm is your best time, with 34% more engagement. Interestingly they recommend experimenting with posting during the night too, which reinforces the need for scheduling tools or assistance with your social media marketing as getting your schedule right and having the time to post too is not as simple as it seems.
You Can Still Find Old Posts You’ve Liked
For most Instagram users, once you’ve liked a post, it’s a part of history, but it’s also disappeared. But what if you wanted to find a post you’ve previously double-tapped but don’t know where to start? There’s a way to find out.
Once signed in, visit your profile page and visit the settings “cog” icon. Then scroll down and you’ll see “Posts that you’ve Liked” …. It’s that simple. Now you know, you can see if you’ve double-tapped an ex or someone you’ve been spying on by accident and undo your error!
If you need help with your social media marketing or Instagram strategies we’re here to help. Get in touch today firstname.lastname@example.org